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Sometimes words are not the easiest way for an audience to make sense of the information that we want to share with them.
Plain English encourages the writer (and editor) to use active, direct wording to enliven and clarify what we are trying to say so that it’s straightforward for the reader and unambiguous in it’s meaning.
Some people perceive plain English as informal, but that isn’t the case. Plain English is about accessibility and clarity.
While it is true that an important aspect of plain English is to avoid jargon, that doesn’t mean that all jargon is bad or unhelpful for your reader.
